Vote for PHSS to win one of Toyota’s 100 Cars for Good!

Seabird Station has been selected as one of 500 nonprofit finalists in Toyota’s 100 Cars for Good program, a major philanthropic initiative in which the automaker is giving 100 cars to 100 vehicles over the course of 100 days. The Seabird Station was selected as a finalist from more than 4,000 applications nationwide.

Each day, beginning May 14, 2012, 100 Cars for Good will profile five finalists at www.100carsforgood.com. Individual members of the public will be able to vote for which ever nonprofit they think can do the most good with a new vehicle. The nonprofit with the most votes at the end of each day will win one of six Toyota models. Runners-up will each receive a $1,000 cash grant from Toyota.

Please help us win new car for rescuing injured animals by voting on June 30th until 12am ET at www.100carsforgood.com.

“Everyone at PHSS is thrilled to have been selected as a finalist for the 2012 100 Cars for Good program,” said Brian Fox of Pelican Harbor Seabird Station. “We’re grateful for this incredible opportunity to showcase our rescue efforts and hopefully win a car to help us increase our impact in Miami. We hope everyone will help us spread the word now and, of course, will make time to visit www.100carsforgood.com on June 30th to vote for us. A new vehicle would really be a game changer for our ability to rescue sick, injured and orphaned wildlife in Miami-Dade County.”
 

2012 Toyota 100 Cars For Good FACT SHEET


What is Toyota’s 100 Cars for Good?
Toyota’s 100 Cars for Good is a major, national philanthropy program in which the automaker is giving away 100 cars to 100 nonprofits over the course of 100 days. Winners will be selected each day through public voting on Facebook. This is the second consecutive year for 100 Cars for Good.

Where can I go to vote for a nonprofit, get information on the finalists or learn more about the program?
Information about the program and each of the finalists can be found at www.100carsforgood.com.

What makes 100 Cars for Good different from Toyota’s other national philanthropy programs?
100 Cars for Good is the first initiative that directly engages the public to determine how Toyota’s philanthropic donations are awarded.

Why is Toyota giving cars to nonprofit organizations?
At Toyota, we appreciate what a big difference a new car can make for organizations working to improve lives and strengthen communities across the country. Over the last 20 years, Toyota has contributed more than half a billion dollars to nonprofits throughout the U.S. 100 Cars for Good allows us to build on that commitment in important, new ways by making the public an integral part of these efforts and harnessing the power of social media to expand awareness and galvanize support for organizations that are having such a tremendous impact in neighborhoods nationwide.

When does the voting start, and how can I find out what day a particular nonprofit will be considered?
Voting starts on Monday, May 14. Five finalists will be profiled each day for 100 consecutive days. More information is available at www.100carsforgood.com. Information on each of the finalists – including the date on which they will be voted on – will be available at www.100carsforgood.com soon.

How does the voting work?
Beginning on May 14, five 100 Cars for Good finalists will be profiled each day at www.100carsforgood.com, which links to a special Facebook application. The public will then be able to vote on which nonprofit they think is most deserving of a new vehicle. The nonprofit with the most votes at the end of the voting day will receive a new vehicle, chosen from among six Toyota models. Voters can cast one vote per day, each day, over the course of the program.

Each finalist organization will have the opportunity to submit a short video and description about its mission and how a new car would help strengthen its ability to serve. These will be featured on the 100 Cars for Good Facebook application at www.100carsforgood.com. (Voters must be registered Facebook users to participate. Registration is free.)


Will the runners-up receive any recognition?
The four runners-up each day will receive a $1,000 cash grant from Toyota. They will also receive the increased exposure that comes from participating in the program.

How were the finalists chosen?
The 500 finalists were chosen from more than 4,000 applications received from across the U.S. They were selected and certified by a panel of independent experts in the areas of philanthropy and corporate social responsibility.

When will the winners receive their vehicles?
Once notified, winners will receive their vehicles within approximately 150 days. This timeframe may change.

Which vehicles will be available for winners to choose?
Winners can choose from one of the following six Toyota vehicles:

• Camry Hybrid
• Highlander SUV
• Prius v hybrid
• Sienna minivan
• Sienna Mobility
• Tundra full-sized pickup

These vehicles were chosen based on Toyota’s experience with nonprofits’ requests for vehicle donations.


How is Toyota helping 100 Cars for Good finalists develop their social media marketing skills?
As part of the 100 Cars for Good program, Toyota will provide every finalist with a digital video camera, a training toolkit and free online advertising credits to help them create or expand their presence in social media and other digital platforms. The nonprofit finalists can use these resources for their 100 Cars campaign and can continue to build on them after the program. Some of last year’s finalists noted that these resources were “game changers” for their ability to market and communicate effectively.

What is Toyota’s commitment to philanthropy?
Toyota has donated over half a billion dollars to nonprofit organizations across the U.S. over the past 20 years, particularly in the areas of safety, the environment, education and meeting the needs of local communities. 100 Cars for Good allows us to build on that commitment in important, new ways.